Dylan Mulvaney plays victim after Bud Light fiasco, claiming loneliness: 'They never reached out to me'

"I patiently waited for things to get better, but, surprise, they haven’t."

Ari Hoffman Seattle WA
On Thursday, Dylan Mulvaney slammed Bud Light for a lack of support after their marketing partnership fiasco. The beer giant lost almost $20 billion in market cap as well as its title as America’s bestselling beer.

Trans TikTok star Mulvaney claimed to have experienced “more bullying and transphobia than I could have ever imagined.”

In a four-minute Instagram video posted by the influencer on Thursday Mulvaney said, “For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. It gives customers permission to be as transphobic and hateful as they want.”

Mulvaney also alleged being followed and ridiculed and claimed to be scared to leave the house. Mulvaney also lamented that the brand hasn’t reached out since the fallout began. “I have felt a loneliness that I wouldn’t wish on anyone.”

“I patiently waited for things to get better, but, surprise, they haven’t.” 

Mulvaney added, “One thing I will not tolerate people saying about me is that I don’t like beer because I love beer and I always have.” Mulvaney also claimed to have hidden the original can so well it could not be found and that it "belonged in a museum behind bulletproof glass."

A spokesperson for Bud Light's parent company Anheuser-Busch InBev, told The Wall Street Journal in a statement, “The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best—brewing great beer for everyone and earning our place in moments that matter to our consumers.”

An Anheuser-Bush spokesperson told The Daily Beast the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community."

In April, Mulvaney, shared images and a video on the platform of a personalized Bud Light can with the activist’s face on it in the style of a March Madness can celebrating Mulvaney's "365 days of girlhood."

The company faced immediate backlash and a boycott began leading to a collapse of Bud Light’s sales as well as other Anheuser Busch brands. According to the outlet, the beer giant’s senior executives were blindsided by the partnership with Mulvaney. 

By May, Bud Light’s sales volume was down over 28 percent, according to an analysis of Nielsen data by consulting company Bump Williams and later that month the company lost its top-selling American beer title to Modelo Especial.
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