Facebook is rolling out new measures to limit the amount of political content on the social media platform. These measures were announced on Wednesday by Facebook’s product management director Aastha Gupta who said, "one common piece of feedback we hear is that people don’t want political content to take over their News Feed.”
Gupta continued, "Over the next few months, we’ll work to better understand peoples’ varied preferences for political content and test a number of approaches based on those insights." He continued to explain how political content will be limited in the news feed of users in Canada, Brazil, and Indonesia this week. The United States will follow in the coming weeks.
Gupta also noted users will be surveyed and political content will not be removed entirely. “To determine how effective these new approaches are, we’ll survey people about their experience during these tests. It’s important to note that we’re not removing political content from Facebook altogether. Our goal is to preserve the ability for people to find and interact with political content on Facebook, while respecting each person’s appetite for it at the top of their News Feed.”
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