The results of the 10-country study were compiled in "Decoding Gen Z: A global report on non-monogamy, sex, and the desire for discretion."
Among those 18 to 29 years old, 57 percent were "willing to consider" non-monogamy, while 59 percent of the Ashley Madison members who fell into that age group said they explicitly "wanted either an open or a polyamorous relationship."
Among the benefits cited by those who wanted to have more than one partner were "fuller sexual and/or romantic life experiences," and "more open-mindedness and acceptance toward different forms of love." Respondents also said it could "help people learn to comfortably ask for what they want in order to be more satisfied" and put "less pressure on one person to fulfill the needs of their partner."
The study found that 29 percent of women on Ashley Madison were "in search of outside/multiple partners because they don’t believe that one person alone can fulfill their emotional needs." That reason was only cited by 9 percent of male members.
Female members were also more likely than their male counterparts, 21 versus 15 percent, to believe that they could not "be happy and monogamous at the same time."
According to the poll, Gen Z was less likely to want to publicize their relationships online, with 62 percent saying it wasn't necessary and 55 percent saying it's notbody else's business.
In an interview with Fox News, Ashley Madison chief strategy officer Paul Keable said they "definitely see a future with greater acceptance for less traditional relationships and more couples designing their own rules," adding that, according to their research, "Gen Z is certainly more comfortable with non-monogamy than previous generations."
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