"I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again."
While appearing on an episode of "Fearless" with host Tomi Lahren, Billy Busch said that he will be first in line to buy back the company from InBev to salvage the brand from out-of-touch foreigners that don’t “understand who their core drinker is," Fox News reports.
The Busch family sold Anheuser-Busch to InBev in 2008, which is based in Brazil.
"I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America,” Busch told Lahren.
The Busch heir explained that under his family’s leadership, they formed vital ties with customers and truly understood their core base.
"They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the '80s."
He went on to disparage Anheuser-Busch InBev for its disastrous marketing campaign that ruined the company’s reputation that his family worked so hard to build and stated that it was the result of what happens when a company hires “woke marketing students” to produce their advertisements.
"When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake,” Busch said. "You need to go out there and understand who your core customer is."
Busch announced that he wants to buy back Bud Light if the parent company is willing to sell.
"I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again."
Since the Bud Light debacle which occurred back in April, the company has lost billions of dollars in revenue over nationwide boycotts of the brand.
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