John Deere promotes DEI, CRT, radical trans agenda including 'Pride' events for toddlers

John Deere, one of America's most famous farm equipment and supply companies, has been conducting diversity, equity, and inclusion (DEI) training, promoting critical race theory (CRT), and supporting the radical gender identity agenda, such as funding LGBTQ "Pride" events for toddlers and urging employees use their "preferred pronouns." The company also has controversial ERG groups that separate employees based on race, gender, and sexual orientation.

According to its website, John Deere implemented DEI policies in 2020 after longtime employee John May became its CEO the year prior. It now has an entire page dedicated to DEI in the workplace.

This is the latest company with a predominately conservative customer base to have gone "woke," according to filmmaker Robby Starbuck, who disclosed the matter on X after obtaining internal whistleblower documents.

"John Deere has been one of the most beloved brands by conservative farmers but recently on CEO John May's watch, they've gone woke," wrote Starbuck alongside an extensive video report revealing his findings.

Starbuck found that John Deere conducted gender identity training, which included the infamous "Genderbread person" that teaches gender is a social construct. The company also funded an LGBTQ Pride event for kids as young as 3 years old.

Video footage obtained by Starbuck from inside an employee training session included employees being taught not to comment if they witness another employee using a different bathroom from their biological sex. If an employee overhears others discussing discomfort about a trans-identifying employee using an opposite bathroom, that employee should report those who are uncomfortable, as it would be a "violation" of the transgender employee's privacy.

Furthermore, John Deere honored its finance team for completing United Way's 21-day "United for Equity" program. The program promoted critical race theorist Ibram Kendi, the woke children's book "Anti-Racist Baby," a podcast on "whiteness," and educated about so-called "Christian privilege," as per Starbuck's report.

Democrat megadonor and controversial billionaire Bill Gates is the company's largest shareholder.

"To put it mildly, John Deere seems to have forgotten who their customers are," said Starbuck. "Having a farm myself, I'm disgusted that a once great American brand is now taking this turn to seemingly embrace leftist policies that are diametrically opposed to the values of most farmers."

"My goal with this reporting is never destruction. My goal is to inform customers about the values major companies are adopting so they can make choices about what they're willing to support," he continued. "When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to the plate to fight for our business."