L'Oreal DENIES suspending ads on Twitter following Musk takeover

"L'Oréal did not make any decision to suspend advertising spending on Twitter," a spokesperson said.

Roberto Wakerell-Cruz Montreal QC
Cosmetic giant L'Oreal has revealed that, contrary to reports, it has not suspended advertising spending on Twitter following Elon Musk's purchase of the platform. 

"L'Oréal did not make any decision to suspend advertising spending on Twitter," a company spokesperson told Reuters in an email.

The statement comes after a major ad brokerage, IPG, advised clients, including American Express, Coca-Cola and Johnson & Johnson, to pause advertising on Twitter for the next week until the company gives more details about its plans to protect trust and safety.

On Thursday, more major advertisers said they would be suspending, including General Mills, Audi, Pfizer, Volkswagen, and more.

"We have paused advertising on Twitter," said Kelsey Roemhildt, a spokesperson for General Mills. "As always, we will continue to monitor this new direction and evaluate our marketing spend."

Musk also tweeted on Friday, "Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America."

A mass sign-on letter was sent to major companies that advertise on Twitter, including Amazon, Disney, Google, and Verizon earlier this week, demanding that they cease advertising on the platform if Musk "follows through on his plans to undermine brand safety and community standards including gutting content moderation."


Join and support independent free thinkers!

We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.

Support The Post Millennial

Remind me next month

To find out what personal data we collect and how we use it, please visit our Privacy Policy

By signing up you agree to our Terms of Use and Privacy Policy
© 2024 The Post Millennial, Privacy Policy | Do Not Sell My Personal Information