McDonald’s has decided to drop its all-day breakfast menu in order to simplify operations as the coronavirus pandemic causes difficulties for the business, according to CNBC News. The all-day breakfast menu launched in October 2015.
“To simplify operations in our kitchens and for our crew, and ensure the best possible experience for our customers, we are working with our franchisees and local restaurants to focus on serving our most popular choices and will begin temporarily removing some items from the menu over the next few weeks,” McDonald’s senior vice president, Bill Garrett said in a statement.
“We will regularly evaluate the situation and look to move back to our regular menu as soon as possible.”
On Wednesday, McDonald’s noted in a regulatory filing that coronavirus could leave a “material” impact on the business. In the United States, a substantial number of locations are only operating the drive-through window as well as takeout and delivery options. Some of the restaurants may also have limited hours.
All restaurants have been closed in some European markets such as Italy and Spain, France and the United Kingdom.
The company's share buyback program has also been suspended. On Wednesday, McDonald’s shares closed at $162.98. The company's stock has a $125.6 billion market value, which is down over 17 percent since the beginning of the year.