Meta to charge users for 'ad free experience'

Earlier this year, the EU's main privacy watchdog fined Meta €390 million over the company's use of data to curate personalized advertisements.

ADVERTISEMENT
Image
Jarryd Jaeger Vancouver, BC
ADVERTISEMENT
On Monday, Meta announced that it will be rolling out a new ad-free subscription service for European users in accordance with recently passed EU legislation regarding the collection of data online.

Paying will not only rid the social media sites of their many ads, it will also prevent them from gathering and sharing data. Users who do not wish to shell out extra cash for the already free service can expect no change in their experience.

According to Meta, beginning in November users 18 years of age and older in the EU, European Economic Area, and Switzerland will have the option to pay €9.99/month for desktop, and €12.99/month for iOS or Android devices.

While the price will originally be fixed and include all accounts linked to a particular user, beginning on March 1, 2024 there will be a fee of €6/month for each additional account on desktop, and €8/month on mobile.

"We believe in an ad-supported internet, which gives people access to personalised products and services regardless of their economic status," Meta wrote in a press release. "And like other companies we'll continue to advocate for an ad-supported internet, even with our new subscription offering in the EU, EEA and Switzerland.  But we respect the spirit and purpose of these evolving European regulations, and are committed to complying with them."

The social media giant explained that the plan to offer an ad-free service will ensure that people in Europe are treated in accordance with the EU General Data Protection Regulation's legal basis of "consent," noting that the EU Court of Justice "expressly recognised that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service."

Earlier this year, the EU's main privacy watchdog fined Meta €390 million over the company's use of data to curate personalized advertisements. Since then, the company has been scrambling to avoid future financial penalties in a rapidly changing legal environment.
ADVERTISEMENT
ADVERTISEMENT
Sign in to comment

Comments

Powered by StructureCMS™ Comments

Join and support independent free thinkers!

We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.

Support The Post Millennial

Remind me next month

To find out what personal data we collect and how we use it, please visit our Privacy Policy

ADVERTISEMENT
ADVERTISEMENT
By signing up you agree to our Terms of Use and Privacy Policy
ADVERTISEMENT
© 2024 The Post Millennial, Privacy Policy | Do Not Sell My Personal Information