The latest Nielsen ratings for the troubled MSNBC network show a further slide down the scale, as viewers go elsewhere in droves to get their news.
MSNBC, according to the latest data, still maintains the number-two spot as far as networks go, but it's losing its grip on viewers. Meanwhile, top-ranked Fox News has been steadily creeping up.
Behind Fox and MSNBC are followed by HGTV, a network that specializes mainly in home-improvement and real estate-based shows. After them, CNN, who a long time ago were way in the lead, comes in fourth.
According to the Daily Wire, cable TV itself is down significantly in viewership, since Donald Trump left the office of president, hitting MSNBC and CNN particularly hard. Joe Pompeo stated in a Vanity Fair article:
"Bit by bit, the Trump gold rush slowed to a trickle, and people began to break their cable news addictions. There were, after all, plenty of other things to watch."
"The left-leaning networks will have to rely on politicians making the occasional gaffe and just get used to the post-Trump slump."
MSNBC has been accused by critics of beating dead horses and offering content to their viewers that could be deemed as repetitive and not relevant to them.
For example, the network has lately been obsessively covering Liz Cheney's removal as the House GOP chair, calling it a "Republican civil war", despite the fact that House Republicans were very united in ousting Cheney.