Donald Trump Jr leads backlash against trending #bringmasksback

At the forefront of backlash against the viral hashtag is son of former President Donald Trump, Donald Trump Jr.

"All of you mentally ill covid freaks are more than welcome to voluntarily wear masks. No one is stopping you. But no more allowing your mental illness and irrational fears to control the lives and behaviors of sane people," he wrote.

Others chimed in, noting the lack of data demonstrating that masking through the pandemic saved lives, and that there was nothing stopping these people from ceasing wearing their masks.

Those in support of the hashtag stated that as the northern hemisphere steers into its colder months hospitalizations are rising, with many stating that Covid is not over.

The hashtag was also seen trending in Canada, with similar sentiments being expressed on both sides.