CBC is scrapping its flagship show The National’s new format that had a four-host format and slowed down the program to include long features.
The show was created in the fall of 2017 after Peter Mansbridge retired. The CBC cited negative audience feedback for the decision to scrap the new format, according to the Globe and Mail. The National had been losing tens of thousands of viewers over the past two years, as fewer Canadians have been tuning in.
Rosemary Barton has been moved from an anchor position to the position of chief political correspondent for CBC News. Barton was embroiled in a controversy during the 2019 election after she was named as a plaintiff in a copyright infringement lawsuit against the Conservative Party of Canada after the party used some CBC footage in a campaign attack ad, something all political parties do, which copyright experts said is likely acceptable under fair dealing.
Conservatives have long complained that Barton is partisan for Trudeau’s Liberals, citing her softball interviews of Trudeau, her taking a selfie with him in Washington, and dismissing the Liberal’s large deficit spending as not a problem.
“Television news viewership is driven by consistency, both in format and in presentation. Our audience told us they want to know what they can expect night to night: who will bring them the news and how it will be delivered. We listened. This season we have slowly introduced measures that lead to a more consistent program – including tweaks to our format and sharpened hosting roles,” executive producer of The National Chad Paulin wrote in an internal memo to CBC staff.
Paulin’s memo also addressed Barton’s move.
“Rosemary will bring her unmatched political insight to all of CBC News–including digital, podcasts, radio, and television political specials. She will continue to bring analysis to The National, including contextual reporting, long-form stories and key political interviews. Rosemary will also continue to host At Issue.”
At Issue is a segment included on The National in which political pundits give their opinions on Canadian politics.
Adrienne Arsenault and Andrew Chang, two of the four co-hosts of the scrapped format, will be the two hosts of the program from Monday to Thursday. The other co-host, Ian Hanomansing will be The National’s anchor on Fridays and Sundays.
By the summer of 2019 The National had lost nearly 25 percent (about 124,000 viewers abandoning the program) of its viewership from when the new format was launched, despite the CBC spending a lot in a promotional campaign to sell Canadians on the new anchors and format.
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