The US Army appears to be trying to recruit more diverse and niche segments of society with their new recruitment video, as part of the "The Calling" series.
The video follows the life story of real-life Army Cpl. Emma Malonelord. It takes you through her childhood where they make a big point of the fact that she has two mothers.
The story "begins in California, with a little girl raised by two moms."
"Although I had a fairly typical childhood, took ballet, played violin, I also marched for equality. I like to think I've been defending freedom from an early age," the narrator of the video says.
The video goes on to describe how Emma finished high school "at the top of my class" and then went to UC Davis and joined a sorority.
Emma then starts to have existential doubts surface despite "such powerful role models", when she realizes that "sure, I'd spent my life around inspiring women, but what had I really achieved on my own?"
That's when she makes the decision to join the Army, and now she helps run a Patriot missile defense system.
The video is one of a series of five videos that make up "The Calling", where officials are attempting to highlight the "diversity" present in the Armed Forces.
The CIA has taken a similar tack, also releasing more than one so-dubbed "woke" video for recruitment purposes.