"Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the internet."
Barron Trump, 18, has been deeply involved in helping to recommend media stops for the GOP nominee, according to a top Trump strategist. “Barron has been very involved in recommending a number of the podcasts that we should do,” Trump press strategist Jason Miller told reporters during Politico Playbook's Deep Dive podcast.
“I got to tell you, hats off to the young man. Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the internet," Miller added. The Trump campaign has been hitting alternative media outlets in order to get the message of his campaign out to voters, going to places like YouTube as well as other podcasts in order to reach out to undecided or unmotivated voters, in particular they have been reaching out to young men.
The former president has met with podcasters who often have a young male following, including influencer Adin Ross, boxer Logan Paul, as well as comedian Theo Von. Trump is also slated to sit down with Joe Rogan on Friday. Rogan's show often ranks as the biggest podcast on a near constant basis.
“When you look at the impact of podcasts or YouTube shows — non-traditional media — part of the thing is you’re meeting voters where they’re at,” Miller told reporters. “You have millions of Americans, they get their news from social media, maybe they get it from podcasts. This is the trend, this is why some of the biggest names in media are now doing podcasts and such, because that’s where so many voters are getting their information from."
The podcasts have also been able to help humanize the image of Trump in many people's minds, where he is able to talk about life experiences instead of delivering a general stump speech to a wider audience.
Miller said that Barron has been a key player in deciding the media strategy and scoping out opportunities for Trump to make different alternative media appearances. "It’s really turned out to be something that I think has worked to our advantage," Miller said.
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