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CNN's Omar Jimenez stood in front of a massive fire while the chyron beneath him read "fiery but mostly peaceful protests" in Kenosha, Wisconsin.
The outright, direct lie caused many viewers to do a double take. And as the flames rose behind Jimenez, it was impossible for viewers to reconcile the images with the words.
Jimenez praised the peaceful protests while viewers watched Kenosha burn behind him.
"Multiple location that have been burning in Kenosha, Wisconsin, over the course of the night, a second night" Jimenez said, "since Jacob Blake was seen shot in the back seven times by a police officer."
Sirens blared in the distance and flames rose into the sky. Jimenez wore goggles to protect him from all the peace.
"What you are seeing now, these images" he said as the screen split to a video of rioters rioters, "came and come in stark contrast to what we saw over the course of the daytime hours in Kenosha, and into the early evening, which were largely peaceful demonstrations in the face of law enforcement.
"It wasn't until night fell that things began to get a little bit more contentious. Things were thrown back and forth. Police started using some of those crowd dispersal tactics like tear gas, even playing very loud sounds to push them out.
"And then what you are seeing—the common theme that ties all of this together is an expression of anger and frustration over what people feel like has become an all too familiar story that has been playing out in places across the country not just here in Kenosha, Wisconsin."
A furniture store was burned to the ground, car dealerships smashed and torched, the deployment of the Wisconsin National Guard, widespread looting, and the destruction of public property.
Armed vigilantes stood outside of businesses and stated their solidarity with protestors, and their opposition to police, as they vowed to protect private property.
One activist said "The value of property has nothing to do with the value of life."
One reply to the CNN clip showed the comic of a dog, sipping coffee, while his home burns, saying "this is fine."