Elon Musk mocks woke corporations celebrating Pride Month with rainbow capitalism

A meme posted by Elon Musk mocks woke corporations who change their logos to the rainbow for Pride month.

Roberto Wakerell-Cruz Montreal QC

Twitter and Space X CEO Elon Musk posted a tweet on Tuesday that mocks large corporations for using rainbow capitalism during Pride Month, which is held in June.

Every June in Western countries is now considered Pride month, to commemorate the Stonewall riots, an event where police raided a mafia-owned gay bar with no liquor license that regularly sold drugs, sparking massive protests.

Musk's meme uses a template from a 2014 Australian viral video where a man looks into his camera as a dust tornado approaches him in the Australian outback. That video was created as a promotion for the 2014 film "Into the Storm."

On the tornado are several brands that partake in the rainbow capitalism practice of changing their logos, including YouTube, Facebook, Twitter, Spotify, Tumblr, Quora, and more. The caption on the meme simply reads "June is almost here."

The trend has been used for years, and social media users have noticed over time that most companies that show support do so only in regions where gay, lesbian, bisexual, and transgender people are accepted in broader society. Companies often forego using rainbow imagery and logos on their Middle Eastern or African accounts.

Musk is considered to be an anti-LGBTQ figure by organizations such as the world's "largest LGBTQ media advocacy organization" GLAAD, who responded to news that Musk would buy Twitter by claiming that Musk is a homophobe.

"Musk has a record of posting content targeting LGBTQ people and other marginalized people. Twitter has posted 'The Twitter Rules' to 'ensure all people can participate in the public conversation freely and safely' which includes rules against targeted abuse or harassment or incitement of such targeting, based on protected characteristics, including sexual orientation and gender identity," GLAAD wrote in an April statement."

GLAAD President and CEO Sarah Kate Ellis continued this sentiment, saying that "Twitter should hold to its principles and the industry standard of prohibiting speech that endangers people, spreads misinformation, and incites harassment and abuse. LGBTQ people are at disproportionate risk for harassment online and violence in real life. The cost of hate speech further erodes basic safety and civility across society. Elon Musk and his investors should prioritize content moderation to create spaces where truth is elevated over harmful and inaccurate opinions and where public figures are held accountable."


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