Jeremy Boreing, the co-CEO of The Daily Wire, founded his own razor company after woke Harry's Razors pulled its advertising a year ago. Since the launch of Jeremy's Razors earlier in the week, the fledgling razor company sold 30,000 razor kits and razor blade subscriptions in its first 72 hours online, Boreing announced.
Boreing appeared on Tucker Carlson's primetime Fox News show Friday evening to talk about the company's success and how the free market needs more alternatives to woke corporations that often pander to left-wing activists.
The segment began with a clip of the viral Jeremy's Razors commercial. "If you've had enough of the woke bullsh*t, and you're tired of paying companies like Harry's and Gillette to hate you, then buy my new razor instead," The Daily Wire executive said in the ad. Boreing is then handed a flame thrower by an assistant. He then torched the display of Harry's and Gillette's razors behind him. A Jeremy's Razors shaving kit displayed on screen with "Shut up and shave" emblazoned on it. "Behold Jeremy's Razors. Yes, they're real. Yes, they're fabulous," Boreing touted.
Carlson asked Boreing how Harry's has responded, to which Boreing answered: "I haven't heard a direct response from Harry's, other than [from] one of the 'Jandys' who runs the place mumbled something about 'hate speech,' but, for the most part, they've kept their mouths shut." Boreing went on to explain the mocking vernacular to Carlson. "Jandy" is "a virtue-signaling coward who bends their knee to the woke mob. It's also Jeff and Andy, the co-CEOs of Harry's Razors."
Boreing continued elaborating on why he felt the need to go the extra step of founding an alternative company in this case: "I'm also tired of this non-profit mentality on the right that responds to every attack with the same tired sort of cycle of lose, complain, and beg for donations. That's just a recipe for failure."
"We have to be constructive; we have to be building a future," indicated Boreing.
"So, now we're the dog who caught the car; we're having to learn how to chew through steel, and stand up an actual razor company, which we are doing. The razors will be delivered before Father's Day," he continued to state.
Carlson's final question for Boreing was, "Can you imagine other areas where people who were frozen out of this weird religious cult that has taken over the left can start new product lines?" To which, Boreing responded: "I think there's so many opportunities out there. Listen, the left is bifurcating the culture ... My view is, we need to bifurcate the economy. We need to make it hurt."
"Boycotts don't do that; boycotts are temporary. They're ineffectual, because, at the end of the day, we still have to buy those products, because we need good products ... So, we keep giving them our money," Boreing explained.
"But we don't have to, if we're proactive, if we build things. Once again, we will put them in a position where they have to compete for our business," he concluded.
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