On Tuesday, podcast host Joe Rogan blasted companies suffering massive boycotts from pushing a "woke" agenda. He told his guest, stand-up comedian Theo Von, that people have had enough of them "shoving this down everybody's throat."
Starting with Target he mentioned that they "lost billions of dollars because they tried to have this Pride selection." He continued, "They had all of these Pride children's shirts."
"Obviously the Bud Light thing with Dylan Mulvaney," he added. "they've lost $20+ billion. Can you imagine you’re just gonna send a f**king can to SOME confused person that ‘Day 365 of womanhood’ and you send that person a f**king can with their face on it and your company loses $20 billion?”
"That is wild s**t man," he continued. "So we’re seeing that now where we never saw that before, where people are going, 'enough! enough! Stop shoving this down everybody’s throat.'"
Rogan added, "When I go to Target I don’t want to see like f**king tuck pants like they’re designed to help you tuck your dick. That’s not normal, I don’t want that right in front of everybody.”
"There’s a lot of f**king real weirdness with this group of people that is trying to change the way people view sexuality and gender, They’re proselytizing." He concluded.
Bud Lights' partnership with controversial TikToker Dylan Mulvaney involved the brand creating a promotional can to celebrate the influencer's 365th day of "girlhood." According to the New York Post, that move cost its parent company Anheuser-Busch to lose $27 billion in market value as of June 2nd, making May the third worst month ever on record for the classic beer company.
Target was the subject of controversy when it was found out that they were selling "tuck-friendly" swimsuits in their stores. After that raised eyebrows, it was revealed that the retail giant partnered with a Satanist designer to work on their pride line.
Following the controversy, Target sought to avoid a "bud-light situation." The company moved the Pride items to the back of the store and nixed some items completely. As of close on Friday, Target has lost $15 billion in market share.
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