![John Deere moves away from 'socially motivated messages,' eliminates DEI initiatives after backlash](https://mr.cdn.ignitecdn.com/client_assets/thepostmillennial_com/media/picture/6697/fa3d/eff7/2345/f96a/b2a5/original_Untitled_design_-_2024-07-17T100656.705.jpg?1721236029)
"Our customers' trust and confidence in us are of the utmost importance to everyone at John Deere," the company said.
In a Tuesday statement posted to X, John Deere said it would prioritize a quality-based workplace and committed to axing many DEI initiatives, such as the use of preferred pronouns and funding controversial LGBTQ Pride parades for toddlers as young as age 3.
"Our customers' trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can," the company wrote, along with a full statement.
John Deere said that "based on ongoing conversations" they had "committed" to a series of efforts. This includes: no longer participating in or supporting external social or cultural awareness parades, festivals, or events; auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages; and reaffirming that diversity quotas and pronoun identification is not company policy.
However, the major tractor company said that it would "continue to track and advance the diversity of our organization" on claims that a diverse workforce is best suited to meet customers' needs. Because of this, critics said the changes were "not enough" and demanded the complete elimination of all DEI departments.
"Another huge win in our war on wokeness BUT I don't think this is enough for customers to go back. Customers want to hear that DEI policies are entirely gone and that they will no longer participate in social credit CEI scoring by HRC," wrote Robby Starbuck on X. "While I'm not completely pleased, I don't want to downplay the fact that this is another massive win. I won't rest until we eliminate leftism from corporate America."
Powered by The Post Millennial CMS™ Comments
Join and support independent free thinkers!
We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.
Remind me next month
To find out what personal data we collect and how we use it, please visit our Privacy Policy
Comments