Musk v Zuckerberg cage match to be live-streamed on X

Elon Musk announced on Sunday that the cage match between him and Meta CEO Mark Zuckerberg will be live-streamed on his platform X. 

In a post on X, the billionaire said, "Zuck v Musk fight will be live-streamed on X." He added, "All proceeds will go to charity for veterans." 

Earlier, Musk said he was "lifting weights throughout the day" to prepare for the fight because he doesn't "have time to work out," so he just brings the weights to work. 

The idea for the fight came from a thread discussing the release of Meta's X-competitor app, Threads. In response to a post by Spaces host Mario Nawfal discussing the creation of the app Musk responded, "I’m sure Earth can’t wait to be exclusively under Zuck’s thumb with no other options. At least it will be 'sane'. Was worried for a moment." 

One user jokingly warned Musk that Zuckerberg does Ju Jitsu when Musk threw out the idea. He said, "I'm up for a cage match if he is lol." 

The Facebook creator responded on Instagram with, "Send Me Location." When Verge editor Alex Heath asked if Zuckerberg was serious about the fight, a Meta spokesperson said, "The story speaks for itself." 

Since the challenge, both tech billionaires have posted pictures and videos on their respective platforms for training. In one post on June 17, Zuckerberg posted a video training with fighter Mikey Musumeci with the caption, "Great learning from jiu jitsu legend @mikeymusumeci... and starting to prepare for our MMA debuts" complete with a winky face emoji."

Lex Fridman shared on X a picture of him and Musk with Mixed Martial Arts (MMA) legend Geroge St-Pierre. Musk said under the post, "Really fun! The obvious conclusion is that I need a *lot* more training."

Meta's Threads launched on July 5. After boosting to over 100 million users within 48 hours it has been on a downward spiral since, decreasing by more than 50 percent of its initial traffic in its second week of operation. 

Musk posted on July 14 that platform usage for X was up "3.5% week over week" after making changes, like giving users a share of ad revenue in order to "help people earn a living directly on Twitter" as well as keep them on the platform.