Kamala’s digital team has over 175 staffers attacking Trump online

A spokesperson for the Harris campaign told Axios that the digital team is focused on using social media to "break through a challenging media environment to reach the voters who are most difficult to reach." The digital mobilization team's "rapid response" accounts are responsible for reacting to and capitalizing on trends and key moments in real-time, often without approval from higher-ups, the spokesperson said.

The digital team has tapped hundreds of online creators and influencers to create fundraising content and develop social media posts. According to Federal Election Commission (FEC) filings disclosed by investigative reporter Lee Fang, Democratic super PACs and other groups have shelved out millions of dollars in payments to influencer marketing agencies.

The Harris campaign issued a $1.9 million check to Village Marketing Agency, which is a prominent firm for booking social media influencers. It's the campaign's largest non-advertising payment this election cycle, so far. The company, which is part of the marketing conglomerate WPP Group, is working to recruit 5,000 social media influencers to promote Vice President Harrs's presidential campaign, as per the New York Post.

PrioritiesUSA, which was established as Obama's principal super PAC during the 2012 reelection campaign, has transitioned entirely to digital advocacy. The super PAC is paying TikTok personalities to publish content that is favorable to Kamala Harris. In June, PrioritiesUSA provided $10,000 to Hija Del Nopal Films, a company that recently posted a casting call for an advertisement that will be about "Trump's threat to the Latine community" which will be "seen through the perspective of a child."

Last week at the DNC in Chicago, the Democratic Party's recruitment of social media influencers was on full display, giving them the "red carpet" treatment while not allowing credentials reporters in the arena. The event offered content creators a VIP suite at the United Center, a private boat tour on Lake Michigan, tiki bar parties, and exclusive access to Democratic legislators and politicians.