EveryLife launched the campaign on Wednesday evening.
The pro-life baby brand EveryLife launched a billboard campaign Wednesday night in Times Square with an advertisement saying, "make more babies," and quoting Elon Musk.
EveryLife launched the campaign with a post from Elon Musk on X that said, "Having children is saving the world" with a caption underneath reading, "make more babies."
Michael Seifert, the CEO and founder of the company's affiliated selling platform, PublicSquare, celebrated the billboard campaign on X.
The baby brand which has been a part of the online marketplace sells products such as diapers and baby wipes. It also prides itself on being a pro-life company that "provid[es] for — and protect[s] — the next generation."
On their website, the company writes on their mission page, "We unapologetically choose to celebrate life. Because every child is a gift from above that deserves to be loved, protected, and celebrated — every single day. And our community will be just that: men and women who are joyful about raising children, celebrating life, and championing parenthood."
TPUSA reporter Savannah Hernandez praised the campaign on X, saying, "If you haven’t heard of @everylife they’re a pro-life diaper company that just put up a billboard in Times Square telling people to make more babies. We love to see it."
Footage of the billboard campaign posted to X by the company featuring conservative influencer Ashley St. Clair read, "What an incredible night in Times Square! Stay tuned, we’re just getting started!"
The post referenced from Musk's X account on the billboard had been posted in September 2023.
The Tesla and X owner recently called for developed countries to create financial incentives to have more children to raise the next generation last October following the post.
"Having children should be incentivized, not be a financial penalty like it is in most countries," Musk wrote on X at the time. "We must create the next generation of humans or spiral into oblivion."
As reported by Forbes in 2022, the US birth rate has stagnated, and births have been below replacement rates for decades.
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