Target Stock has continued to plummet since May when the brand started selling "tuck-friendly" swimsuits and kids' clothes designed by a gay Satanist for a Pride month collection. On Friday, it hit its lowest point since August 2020.
At Friday's close last week, the brand was selling at $126.99-per-share, or a $15 billion loss in market cap since the boycotts started just less than a month ago. On May 17, Target was selling at $160 per share, dropping $9 billion in a single week.
According to the Daily Mail, the retail giant's market cap sat at $74 billion, and now it sits at just over $54 billion total. Analytics have shown that customers leaving Target are taking their business to Walmart.
The backlash stems from Target going over the top with its annual pride display and clothing line this year, after word spread on the internet that the brand was selling swimsuits designed to be "tuck-friendly" for trans-identified males.
As more people started to dig into the display, it was discovered that one of the designers the brand partnered with had a controversial line of clothing. One of the shirts that designer Erik Carnell displays on his website says "Satan respects pronouns," with an image of a goat-headed medallion, and another of a guillotine that reads "Homophobe Headrest."
Target eventually decided it best to move the display to the back of the store and take the items off of its online store. The company said, "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."
It has been revealed that the organization has donated millions of dollars to the gender activist organization Gay Lesbian and Straight Education Network (GLSEN), which promotes the teaching of gender ideology in school.
Other brands such as beer giant Bud Light have been dealing with boycotts of their own, which have shown to be effective. Bud Light has been in the spotlight after it received backlash over a partnership with controversial TikToker Dylan Mulvaney.
Join and support independent free thinkers!
We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.
Remind me next month