On Friday afternoon, new Twitter owner Elon Musk announced that his company would be forming a new content moderation council consisting of "widely diverse viewpoints."
"Twitter will be forming a content moderation council with widely diverse viewpoints," Musk wrote. "No major content decisions or account reinstatements will happen before that council convenes."
In response to Musk’s announcement, Media Matters CEO and President Angelo Carson wrote on Twitter, "This is when advertisers should engage most here."
"All the more reason for the major players to make it crystal clear that they will walk if Musk follows through with his promises to roll back brand safety and community safeguards."
Musk’s announcement comes just hours after he fired top Twitter staff.
CEO Parag Agrawal, chief financial officer Ned Segal, and Vijaya Gadde, head of legal policy, trust, and safety, were all fired as part of Musk’s first moves as Twitter owner.
Many have been hoping that his ownership would signal a path for many accounts to be instantly reinstated, such as Donald Trump and Babylon Bee, but it looks like that will have to wait.
In a Thursday letter to advertisers, Musk wrote that Twitter is "important to the future of civilization," stating that it is a "common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence."
Muck continued on to state that "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences."
"In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature."
Musk taking over the reins of Twitter brings to a close a months-long process of the Tesla and SpaceX CEO trying to purchase the platform.
Musk's deal to purchase Twitter was announced earlier this year, but Musk eventually sought to get out of the purchase, over questions regarding how many of the social media platform's userbase is spam or automated.
In October, after attempts in court by Twitter to get the deal to go through, Musk announced that he would be going through with his $44 billion offer.
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