Cowboys co-owner Charlotte Jones praises Bad Bunny because 'whole society is based on immigrants'

Cowboys co-owner Charlotte Jones, the daughter of team president and owner Jerry Jones, has backed the NFL’s decision to pick Puerto Rican rapper and singer Bad Bunny for the 2026 Super Bowl Halftime Show, and claimed that the sport does "everything we can to avoid politics."

Appearing on the Katie Miller Podcast, Jones said regarding Bad Bunny, "I think it’s awesome, and I think our Latina fan base is amazing. And I think when you think about the Super Bowl, you want the No. 1 performer in the world to be there. We’re on a global stage and we can’t ever forget that. Our game goes out to everybody around the world and to get the premier entertainer to want to be a part of our game, I think is amazing."

She continued, "We have a mixed culture. Our whole society is based on immigrants that have come here and founded our country. I think we can celebrate that. I think the show’s going to be amazing."

Miller noted prior comments made by the musician, asking Jones, "You don't think at a time when his comments were divisive as it relates to President Trump, when everyone is just seeking this political unification, that you'd want somebody who maybe didn't touch politics?"

Jones replied, "Yeah, I don't think our game's about politics. I don't think people tune in to look at politics. We do everything we can to avoid politics. And I think in that moment that people will be watching the game, they'll be celebrating music, and nobody will be thinking about what comments on the left side, what comments on the right side. That this is about bringing people together."

NFL Commissioner Roger Goodell has defended the league’s decision to select Bad Bunny for the Super Bowl Halftime Show, saying the decision was "Carefully thought through."

"I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching… We’re confident it’s going to be a great show. He understands the platform that he’s on, and I think it’s going to be exciting and a united moment.”

Bad Bunny has mocked the outrage aimed at his Spanish-speaking performance, telling viewers during a Saturday Night Live appearance that if they did not understand him then, "you have four months to learn."

The musician previously said that he avoided the US during his 2025-26 tour because of concerns regarding immigration enforcement. "There was the issue that… ICE could be outside (my concert venue)," he told reporters at the time.

In response to the controversy, Turning Point USA has announced the All American Halftime Show to celebrate "faith, family, and freedom."