NEW: Target pulls Pride Month collection from half of its stores following backlash: report

Last year, the retailer faced significant backlash for stocking "tuck-friendly" swimsuits and kids' clothes designed by a gay Satanist as part of its Pride month collection.

"We’re offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback," Target wrote in a press release, noting that, "the collection will be available on Target.com and in select stores, based on historical sales performance."

There was no mention of products aimed at children.

Sources familiar with the matter told Bloomberg that only around half of the 2,000 locations across the nation will stock the LGBTQ-themed merchandise, a stark decline from previous years, when the collection was available in all its stores and much touted by the retail giant.

Despite reducing the availability of Pride products in physical locations, Target maintained that it will still "support and celebrate the LGBTQIA+ community during Pride Month and year-round" by participating in Pride events and "spotlight[ing] LGBTQ-owned brands."

In May of last year, Target suffered massive financial losses amid the backlash, with its stock falling to the lowest point in nearly three years. The retailer eventually responded to the backlash by moving Pride displays to the back of the stores and removing certain items from its website.

"Given these volatile circumstances," a spokesperson said at the time, "we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

The boycott came at a time where a number of companies were being called out for pandering to the far-left. Bud Light, for example, faced severe backlash for partnering with trans activist and online personality Dylan Mulvaney.