Trump reveals how youngest son Barron has helped campaign reach Gen Z

Trump was asked whether former First Lady Melania Trump would be making more appearances on the campaign trail, to which he replied, "well, I would like to. It’s not a question of that. It’s a nasty world for me."

"It’s not nasty for Democrats like it is for me. And I would like to have my family not have to go out there and go in front of some of the things that you know happen," he added.

Trump said that Melania cares deeply about the country, saying "she’ll do whatever necessary. But my kids haven’t been treated properly. She hasn’t been treated properly."

Trump also spoke on his youngest son, 18-year-old Barron. He said that he has been trying to reach a younger audience by engaging with YouTubers and other online influencers "thanks to his own, in-house expert on Gen Z," the Daily Mail reported.

Barron "knows so much about it," Trump said. "Adin Ross, you know, I mean, I do some people that I wasn't so familiar with, different generation. He knows every one of them. And we've had tremendous success."

The Kick livestream that took place inside Mar-a-Lago received more than 580,000 live viewers at the stream’s peak, the third most concurrently viewed stream on the platform in 2024. Trump also appeared on Barron’s favorite podcast, This Past Weekend with Theo Von.

Barron, the outlet reported, has helped Trump in his attempt to reach younger voters and close the polling gap between himself and Kamala Harris in the 18-29 demographic by using platforms that were new to Trump.

"We did three unusual … I don't know what you'd call them, but it's a platform with three people that I don't know, but three people that Barron knows very well," Trump told the outlet.

"He actually calls all of them like friends of his, because it's a different generation. They don't grow up watching television the same way as we did. They grow up looking at the internet or watching a computer, right?"

In the aftermath of the Butler rally assassination attempt in July, Trump expressed his concerns over his family being in the spotlight.

"My kids gave up so much, and all they did is get accused of Russia, Russia, Russia and all these hoaxes, you know, misinformation, disinformation," he said. "I don't want them to be hurt by the horrible things that Democrats are willing to do."