Tucker Carlson signs million dollar ad deal with PublicSq

PublicSq. founder, Chairman and Chief Executive Officer Michael Seifert confirmed the partnership in a press release.

"This content partnership between our two companies will employ a reach not found anywhere in the mainstream media today," Seifert remarked. "We believe Tucker's ardent protection of American liberties strongly resonates with our target market, as evidenced by his average views totaling over 60 million per video on X. PublicSq. is thrilled to collaborate with Last Country, Inc. as we build an ecosystem of alternatives to the existing commerce and media incumbents, respectively."

Seifert added, "This partnership is the first of its kind, and we believe it will significantly outpace our return on investment than that from traditional advertising."

This public confirmation of the deal comes after previous reports about it transpiring privately back in July.

PublicSq. describes itself as "America’s marketplace in the parallel economy that empowers like-minded, patriots to discover and support companies from a wide variety of industries that share their values." It claims to be "the largest, traditional-values-driven marketplace in the country," and notes that Americans desire to have "an economy where small business owners prosper and where those, businesses and consumers who love their country and respect personal liberties can thrive, without having to self-censor and sacrifice their values due to the fear of cancellation."

"Tucker is going to speak very candidly of the importance of patriotic small businesses and if viewers want to support it, go to Public Square," Seifert said, according to CNBC.

Carlson's "Tucker on X" show has garnered millions of views since it kicked off earlier this year after he was ousted by Fox News. Numerous prominent political figures have joined as guests since, including 2024 Republican presidential candidate Vivek Ramaswamy and former President Donald Trump.

Former Georgia Republican Senator Kelly Loeffler was brought on the board of directors, as was Nick Ayers, a former Mike Pence chief of staff.

Neil Patel, a longtime business partner of Carlson who holds an executive role with the host’s company, told CNBC he believes the PublicSq. app will be a counterweight to the US Chamber of Commerce as well as Amazon.

"There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift."