Athletic brand Nike is getting ready to release a new "gender-inclusive" clothing line for children this summer. On June 13, the company is set to host an event spotlighting the pioneering of their "Kids One Fit" apparel and have a panel discussion about the inclusion of trans people in sports after a screening of the "Changing the Game" documentary.
In an internal company email uncovered by the Daily Wire, the Portland, Oregon-based brand announced its Pride campaign titled "Together We Are Undeniable," put together by NikeUNITED PRIDE. It seeks to spotlight and celebrate "the past, present, and future of our global LGBTQIA+ community," the email says.
"The LGBTQIA+ community continues to fight for equality – their fight to be themselves," The email says. "Together We Are Undeniable centers around determination, celebrating icons of the community and the progress we have and will continue to make in light of recent attacks and restrictions on the community and their allies."
Nike also announced a series of events they will be hosting through the summer, including a discussion with surgeon Blair Peters, who once bragged in a deleted post about performing three double mastectomies in one day on adolescent females. Also, there will be a "family-friendly" drag queen story time at their inaugural "Pride Community Fair."
The email announced the organization's intent to donate $600,000 to "six organizations advancing the LGBTQIA+ community," with the Gay, Lesbian, Straight Education Network (GLSEN) being one of them. GLSEN is a promotor of gender ideology in classrooms.
In a document titled "Model Local Education Agency Policy on Transgender and Nonbinary Students," GLSEN said, "Transgender and nonbinary students have the right to discuss and express their gender identity openly and to decide when, with whom, and how much to share private information."
In April, the athletic brand came under fire for its partnership with TikToker Dylan Mulvaney. The "burn bra challenge" trended on TikTok as women burned their Nike sports bras in protest over the company using the biological male to advertise sports bras to women.
Other companies such as Target, Kohl's, PetSmart, and Bud Light have all come under fire for their promotion of LGBTQ items, and their support for organizations like GLSEN.
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